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Things To Do Museums & Attractions History Museums & Art Galleries Amusement Parks Theatres Outdoor Activities Parks Beaches Hiking Biking Fishing Kayaking, Canoeing, and Paddleboarding Camping Swimming Horseback Riding & Farms Boating Tennis Wildlife Viewing Mini Golf Golf Shopping Outlets & Shopping Centers Gift Shops Antiques Specialty Shops Kids & Families Rainy Day Activities Spas & Wellness Free Things To Do Tours Places To Stay Packages & Deals Hotels & Resorts Bed & Breakfasts Cabins & Cottages Campgrounds & RV Parks Groups Food & Drink Dining Bars & Grills BBQ Breakfast & Brunch Buffets Asian Coffee Shops Delis & Sandwiches French Ice Cream & Desserts Italian Mexican Pizza Seafood Vegan / Vegetarian Family Friendly Casual Dining Fine Dining Group Dining Breweries & Wineries Spirits & Distilleries Plan Getting Here Airports Amtrak Limousine & Car Services Public Transportation FAQs Deals & Packages Travel Responsibly Accessibility The Region Jamestown Yorktown Williamsburg Visitor Guide Email Sign Up Events Annual Events 4th of July Halloween Thanksgiving Holiday New Year's Eve Concerts & Performances Food & Drink Sports & Recreation Fairs & Festivals History & Heritage Events This Week Submit An Event Blog Email Sign Up

Marketing Personas

Rooted in motivational attitudes and mindsets, rather than demographic measures, marketing personas allow for a relatable, customized narrative. Visit Williamsburg targets the following audience segments by creating personas that tap into what inspires and influences travelers.

Family playing in sand while mom watches on Yorktown Beach

Simple Strivers

Jamestown

Culture Questers

Family riding bike

See'ers & Do'ers

10 Essential Things to Do on Your First-time Visit to Williamsburg

Mar 29, 2024

10 Essential Things to Do on Your First-time Visit to Williamsburg

From the fascinating beginnings of our nation’s history to thrills at Busch Gardens and chills on a…

Make a Break for it: Top 10 Spring Break Ideas in Williamsburg

Feb 09, 2024

Make a Break for it: Top 10 Spring Break Ideas in Williamsburg

Whether you’ve got littles, tweens, or teens, there are fun things to do for every size kid, budget, and…

Get Excited for Your School Trip to Williamsburg

Jan 26, 2024

Get Excited for Your School Trip to Williamsburg

So… you’re headed to Williamsburg for your class trip, eh? As a teenager, Williamsburg may not have…

Family-Friendly Spring Adventures in Williamsburg

Jan 25, 2024

Family-Friendly Spring Adventures in Williamsburg

Spring into action and adventure with the family in Williamsburg. From mini-golf competitions to a family taco…

Virginia’s Virgin Cocktail & Beer Scene Spreads Good Cheer

Jan 25, 2024

Virginia’s Virgin Cocktail & Beer Scene Spreads Good Cheer

Gone are the days when sugary mocktails were tiny print on a menu for pregnant women or those trying a…